The Workshop Lab
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Creative Direction
•
Visual Identity
•
Website
•
Illustration
• Creative Direction • Visual Identity • Website • Illustration
The Brief
The Workshop Lab offers tailored employee health and wellbeing training. They had a top-level style guide but needed to build on this to create an information-rich website that felt welcoming, energetic and vibrant.
The Solution
Taking the existing colour palette and using Workshop Lab’s logo to create background patterns, we broke up the content into easily digestible segments that reduced website fatigue and aided navigation.
Stock imagery was carefully chosen to showcase positivity and diversity and given a colour treatment to create cohesion and hammer home the brand look and feel.
A suite of bespoke illustrations and icons were created and used throughout the site to add interest, pace and illustrate complex concepts.
“Simon’s creativity, attention to detail, and professionalism has always been truly outstanding. Our new brand identity is not only visually stunning but also perfectly captures the essence of our company. The website he designed is not only visually impactful but also user-friendly, which has significantly improved our online presence.”
LEE-ANNE NICHOLS
CEO, The Workshop Lab
