Esky
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Creative Direction
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Shoot Production
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Social Media Strategy
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Photography
• Creative Direction • Shoot Production • Social Media Strategy • Photography
The Brief
To create a social media strategy for Australian institution Esky’s organic content.
The Solution
With a goal to increase brand recognition and engagement, we developed a detailed content strategy that leaned into Esky’s iconic heritage and celebrated Australia’s unique lifestyle, quirks and vernacular.
Creatively, we produced much more owned content, rather than solely sharing tagged images. This allowed us to develop a brand look and feel where there previously wasn’t one. The imagery was dynamic and vibrant, showcasing simple pleasures and adding a little mischief.
Agency: Insight
“Simon’s creative direction and execution has helped us elevate our client’s social content and digital advertising. He is always looking for innovative new ways to improve our work.”
GLENN FAWCETT
Founder & MD, Insight
