Simon began his career in magazines (all the best people do!) honing his skills in art direction and cultivating a passion for food photography. After several years at News Corp Australia and Delicious magazine, the grey skies of London lured him home, where he worked in content marketing with agencies; Redwood, Forward (WPP), Immediate Media and Axon for clients including Tesco, M&S and Morrisons. Here he combined video, social and digital with existing print media skills.

When the seven-year itch struck Simon returned to Australia, settling on the Sunshine Coast. Establishing his studio, he embarked on exciting projects with leading brands such as Coles, IGA, Woolworths, and London sightseeing company, The Original Tour. Simon's work extends to both direct clients and collaborations with esteemed agencies, Medium Rare and Insight.

Simon’s approach is comprehensive, developing initial concepts into polished executions across diverse platforms. Always seeking the best solution Simon specialises in purpose-led, strategic storytelling grounded in research and data, ensuring client needs are met with maximum creativity and efficiency.