IGA Marketplace • Seasons Magazine
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Strategy
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Creative Direction
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Shoot Production
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Graphic Design
• Strategy • Creative Direction • Shoot Production • Graphic Design
The Brief
The IGA Marketplace franchise had engaged agency, Social Tap to give them a unique identity beyond the IGA umbrella. I was brought on board to lead direction, planning and execution of a launch issue magazine.
The Solution
We produced a 60-page coffee table-worthy issue that communicated quality ingredients, shared mouth-watering recipes and evoked the spirit of a laidback Queensland Christmas.
Working with food stylist Caroline Velik and photographer Elisa Watson we developed recipes based on client nominations and spent two days shooting stunning pared-back imagery that let the food sing. We focussed on summer vibes, strong sunlight and nods to the tropical rather than Christmas bells and whistles to allow the magazine maximum lifespan. Shots were also used in-store and above the line.
Agency: Social Tap
“Simon has been the driving force behind each issue, masterfully orchestrating the content strategy, art direction and overall styling. His approach is a seamless blend of engaging the audience, staying ahead of trends and achieving commercial success.”
MICHELLE MASON
Managing Director, Social Tap
