Tesco • What To Drink Now
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Strategy
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Creative Direction
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Shoot Production
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Graphic Design
• Strategy • Creative Direction • Shoot Production • Graphic Design
The Brief
Briefed to devise an entirely new direct mail magazine to reflect Tesco’s new sales strategy, we conceptualised and delivered What To Drink Now.
The Solution
Moving away from stuffy terminology and endless rows of wine bottles, we developed a light-hearted publication to demystify and contextualise wine. To entice everyday wine buyers, we used infographics, bold typography and a rich autumnal colour palette. Photography was food-focussed and homely, evoking cosy nights in and celebrations with friends and family.
Agency: Forward Worldwide, London
“Simon is one of the most exceptional art directors I've had the pleasure of working with. He works tirelessly and has literally transformed some of the accounts he works on to things of utter beauty.”
KEITH DRUMMOND
Executive Creative Director
