Artline • Make A Statement
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Concept
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Creative Direction
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Shoot Production
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Digital Marketing
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Photography
• Concept • Creative Direction • Shoot Production • Digital Marketing • Photography
The Brief
Artline needed a new video ad for YouTube, Meta and Video On Demand that would appeal to its teenage back-to-school audience.
The Solution
Working with artist Tarsha Christie and a local high school we created a bold mural using solely Artline pens. Capturing its creation over a day, we produced a dynamic ad that was heavy on product yet still articulated fun and creative camaraderie. The video was supported with complimentary stills and carousels that told the story on Facebook and Insta.
Agency: Insight
Mural Artist: Tarsha Christie
“Simon’s creative direction and execution has helped us elevate our client’s social content and digital advertising. He is always looking for innovative new ways to improve our work.”
GLENN FAWCETT
Founder & MD, Insight
