The Original Tour, London
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Creative Strategy
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Visual Identity
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Brand Guidelines
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Creative Direction
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Graphic Design
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Illustration
• Creative Strategy • Visual Identity • Brand Guidelines • Creative Direction • Graphic Design • Illustration
The Brief
The Original Tour is one of London's primary sightseeing operations - offering open-top bus tours of the city and beyond. Undergoing a period of growth, they were looking to develop a more impactful visual identity that celebrated London and all the ways they helped their customers experience it.
The Solution
Working closely with The Original Tour we developed a robust creative strategy encompassing colour, typography, illustration, photography and a design language that would translate across all collateral.
Aiming to show a boldness of spirit and quirky individuality, we created a suite of hand-drawn illustrations, inky textures and Letterpress typography packages. This was combined with experience-focussed photography reflecting the joy of exploring the city. We continued to work with The Original Tour as brand custodians rolling out the new look and feel across all touchpoints.
“I engaged Simon in a creative pitch and his work stood out a mile, both in terms of its creativity and insight. With an impeccable eye for design and a responsive and diligent working style, he is a delight to collaborate with. Absolutely recommended.”
JOANA BARROS
Global Brand & Marketing Consultant
