Tesco • Baby Club Awards
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Creative Direction
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Shoot Production
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Website
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Digital Marketing
• Creative Direction • Shoot Production • Website • Email • Digital Marketing
The Brief
To energise Tesco’s annual Baby Club Awards with an attention-grabbing new look and feel.
The Solution
After a few years of very product-focused campaigns, we decided it was time to up the ahh factor and bring in some budding models.
With the campaign concept, ‘My Little One Loves...’ we were able to create connections between product and the little people they are designed for.
Over two days we shot all hero products with a cast of excitable toddlers and beautiful babies against vibrant colours, producing eye-catching campaign creative that was rolled out across the website, email and paid social.
Agency: Bookmark Content, London
“Simon was our resident creative genius on Tesco Baby Club for a number of years. He was absolutely instrumental in improving all of our web and social content. His ideas and creativity seem endless but always rooted in business objectives. Simon is extremely conscientious and has really high standards, so no shortcuts or anything other than top-quality work.”
AYESHA LATTO
Marketing Manager, Tesco
