Podville
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Visual Identity
•
Creative Direction
•
Website
•
Digital Marketing
• Visual Identity • Creative Direction • Website • Digital Marketing
The Brief
Podville is a new commercial development constructed from repurposed shipping containers in Bristol, UK. They required a full brand identity to take from launch and into the future.
The Solution
Our starting point was to create a graphic, geometric logo with architectural simplicity. This was combined with an attention-grabbing palette of Prussian blue, yellow, white and steel blue.
The website was designed with a blocky symmetry to echo the cubic Podville development. This graphic language was applied across digital, social media, business stationery, wayfinding signage and outdoor advertising.
A brand toolkit and guidelines were provided for all Podville’s future communications.
“We chose Simon for our branding, design and web development because from the start we felt he understood our brief exactly and was able to quickly capture, develop and enhance our vision beyond what we had even imagined. Simon provided a great end-to-end service, which felt like a true collaboration.
JANE SCROGGS
Managing Director, Podville
