Black Cockatoo Yoga
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Strategy
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Creative Direction
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Shoot Production
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Graphic Design
• Strategy • Creative Direction • Shoot Production • Graphic Design
The Brief
Sydney-based Black Cockatoo Yoga required an identity for their new business that would set them apart from the competition.
The Solution
Steering away from the usual yoga clichés, we developed an individual and recognisable brand that took inspiration from Australiana and the flora and fauna local area and translated it into an illustrative identity.
Simon really listens to the essence of what you are looking for. I knew what I didn't want, and knew I was looking for something different...but that's a wide scope. He was able to narrow down and create what I think is a very beautiful work of art that is memorable as a brand and a unique identity.
BONNIE SOUTER
Founder, Black Cockatoo Yoga