STABILO • In Full Colour
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Concept
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Creative Direction
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Shoot Production
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Digital Marketing
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Photography
• Concept • Creative Direction • Shoot Production • Digital Marketing • Photography
The Brief
After a few years of animated Back-To-School campaigns, we were keen to develop a more social-first execution for STABILO and its teenage target audience.
The Solution
Inspired by current dance trends we produced a vibrant 30-second spot to be used across TikTok and Meta for 6 weeks prior to the new school year starting.
Bringing good vibes, big beats and bright colour this campaign reached over 673K users within the target audience on Meta and 384K users on TikTok.
Agency: Insight
Storyboard
The campaign achieved over 6.7 million impressions, 1.37 million video views, and achieved a 136% increase in tracked sales from paid social.
