Self Cared
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Branding
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Creative Direction
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Product Photography
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Graphic Design
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Social Media Strategy
• Branding • Creative Direction • Product Photography • Graphic Design • Social Media Strategy
The Brief
Self Cared is a wellness focussed eComm brand curating feelgood products whatever your mood. They approached us with branding that didn’t quite match their aspirations or audience – and the need for a suite of images to cohesively showcase a vast selection of products.
The Solution
Moving away from feminine pinks and fashion mag fonts, we developed a palette of tan, taupe and charcoal (softened or boldened as required) and a no-nonsense typography treatment. This, along with the subtle shadows and simple continuous line drawings, informed a website that feels nurturing yet confident.
“Self-care is whatever you need to be.”
All photography was shot on muted tones with complementary shapes and textures – focussing on creating beautiful images that allowed the products to sing. We’ve recently helped Self Cared with creative for the launch of Lotties; everyday pants with a discrete hot water bottle pouch.
“A self-care brand that's caring and a little rebellious - not the easiest brief but Simon absolutely nailed it. I love how he's brought our vision to life, from design to photography and marketing. Simon's art direction was (and still is) a crucial part of launching and growing our brand.”
NATHALIE REITER
Founder, Self Cared
