Humpty Doo Barramundi
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Creative Direction
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Shoot Production
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Social Media Strategy
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Digital Marketing
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Photography
• Creative Direction • Shoot Production • Social Media Strategy • Digital Marketing • Photography
The Solution
We developed a visual identity, brand kit and social media strategy that showcased Humpty Doo Barramundi’s unique personality, passion, pride and people. Outlining content pillars that engage, entertain and educate their audience through authentic messaging.
By producing bespoke recipe content, telling tales from the Territory, and profiling the best restaurant we grew Facebook followers from 2.2k to 8.6k in 12 months and organic social engagement increased by 800%.
3 monthly Meta campaigns targeting food industry professionals lead to meaningful relationships and more fish stocked in restaurants.
Agency: Insight
The Brief
As Australia’s biggst Barramundi farm, Humpty Doo Barramundi were looking to level up their digital footprint, improve brand awareness and boost sales.
