Tesco • Wine Magazine
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Creative Direction
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Shoot Production
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Art Direction
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Graphic Design
• Creative Direction • Shoot Production • Art Direction • Graphic Design
The Brief
To develop a fresh new look for Tesco Wine magazine
The Solution
Our strategy was three-fold: focus on storytelling through real people, food and growers, increase the amount of illustration to vary tone and pace and declutter the magazine while still conveying the many client objectives.
Creatively we modernised the overall look and feel with bolder typography and lots of colour. A roster of new photographers, stylists and illustrators allowed us to create diverse and dynamic visuals that told a story while still selling product.
A tablet version of the magazine was also introduced.
Agency: Forward Worldwide, London
“Simon is an outrageously talented Creative Director. He has the contacts and charisma to pull incredible work and shoots out of seeming thin air, and sees opportunities for excellence in any brief.”
ABI SMITH
Content Director
