Tesco Baby Club • Brand Refesh
•
Creative Direction
•
Shoot Production
•
Website
•
•
Digital Marketing
•
Graphic Design
• Creative Direction • Shoot Production • Website • Email • Digital Marketing • Graphic Design
The Brief
This content-led membership programme needed an updated look and feel to ensure it felt fresh, relevant and stood out in an increasing competitive digital space.
The Solution
Inject more colour and fun into everything! With a focus on commissioning and creating instead of relying upon stock imagery, we reinvigorated all comms with a vibrant new style that connected with the audience, while still undertaking client objectives. Establishing a small but invaluable in-house photographic studio was key.
Illustration, animation and hand-drawn typography were introduced, and we also recipes content was reimagined with a colourful, playful new aesthetic.
Agency: Bookmark Content, London
“Simon was our resident creative genius on Tesco Baby Club for a number of years. He was absolutely instrumental in improving all of our web and social content. His ideas and creativity seem endless, but always rooted in business objectives. Simon is extremely conscientious and has really high standards, so no short cuts or anything other than top quality work.”
AYESHA LATTO
Marketing Manager, Tesco
