Olive • Magazine Redesign
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Creative Direction
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Shoot Production
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Graphic Design
• Creative Direction • Shoot Production • Graphic Design
The Brief
I was asked to lead a redesign of this upmarket food and travel title ready for their summer special.
The Solution
I focussed on giving the magazine a clean, contemporary look with improved readability, bolder typography, braver use of colour and a more modern approach to prop styling. I introduced a more practical grid-system, brand new typefaces and a host of new design devices – giving features a fresh, differentiated identity.
Working with the team I also art directed the magazines first animated iPad cover.
Agency: Immediate Media
