Coleman

• Content Strategy

• Creative Direction

• Shoot Production

• Digital Marketing

• Social Media

• Content Strategy • Creative Direction • Shoot Production • Digital Marketing • Social Media

The Brief

To create a social media strategy for the number one outdoor brand in the world, Coleman that would increase brand recognition, grow followers and showcase products as market leaders in quality, innovation and performance.

The Solution

By developing six core content pillars we built a strategy rooted in providing value, insight and advice in an accessible and relatable way. Highlighting the magic of camping and inspiring the audience to explore, reset and recharge.

Coleman’s socials became a content-rich go-to for camping enthusiasts, with destination guides, expert tips, camp recipes - and a good dose of humour delivered through memes, polls and quizzes.

We produced stills and video shoots to hero products in a natural, authentic way and curated the best travel influencer content showcasing a host of adventures and locations.

In the first six months reach increased by 1684% and the post comments by 5588%!

Agency: Insight